With the improvement of people's living standards in our country, individual demand is increasing day by day, and customized aluminum alloy doors and windows are welcomed by consumers because of their "tailor-made". Many aluminum alloy doors and windows companies are transforming towards customization. However, the transformation of aluminum alloy doors and windows is not easy, and the road is full of thorns. On this road, how can aluminum alloy doors and windows enterprises achieve a gorgeous turn?
1. Individualized demand is gradually increasing. Aluminum alloy doors and windows enterprises should closely follow consumer demand
Although many people in the door and window industry believe that “customization is only one aspect of the future development trend of the door and window industry, and more advanced things may replace it.” This view is not without basis. Under the normal development law of the door and window market, The two markets of finished product and customization can be said to coexist in symbiosis, and there will be no phenomenon of who replaces who or who takes priority.
With the trend that the post-80s and 90s have gradually become the main consumer, the personalized needs of aluminum alloy door and window companies have gradually increased. However, not all of the customized door and window products are non-standard products. There are also standard parts and products. The design is based on the individual needs of customers, but the color, size, and style of aluminum alloy doors and windows are allocated by the factory. The same color, size, and style are then classified for mass production. This category is the so-called standard part.
From another perspective, the emergence of customized aluminum alloy doors and windows products brings a warning to the finished product: consumer demand has shifted, change will lead to change, and change will lead to death. As a door and window entrepreneur said: "The existing advantages of a company may not necessarily be advantages in the future." For finished doors and windows, there are channels, door and window brands, and productivity, but if you don't change with the trend, don't explore and innovate The road is not to incorporate new technology, create a strong design force, and improve the production quality and quality of aluminum alloy doors and windows. How to meet the needs of consumers? How to make a bloody way in the shadows?
2. Customized transformation is not a trifling matter. Aluminum alloy doors and windows enterprises must practice basic skills
In the cold environment of the door and window industry, customized doors and windows buck the trend. In addition, conforming to the "supply-side reform" proposed by the state, consumerization is passive to active, which indicates that consumer demand has shifted, and "working behind closed doors" is contrary to the trend of the times. It is precisely because of the popularity of custom-made doors and windows, coupled with the downturn of the traditional market in recent years, some people predict that the finished products will be "dead end" and will be replaced by customized ones, making many finished aluminum alloy doors and windows enterprises full of crisis.
However, as a production mode that emphasizes the individual needs of consumers, customized aluminum alloy doors and windows products are destined to be different from large-scale industrial production. It emphasizes "quality" rather than "quantity." This "quality" requires software, technology, and data support for customized aluminum alloy doors and windows. At present, most customization companies are just "making small troubles" and cannot be called real "customization". Since most companies do customizations are "half way out", lack basic skills, no corresponding software and technical support, and no big data to manage, and they are used to mass production in the past, "customization" for them is just changing colors, Size, this way of distorting the essence of "customization" is often half the effort, which is tantamount to asking for trouble.
The customization market is full of unknowns, but no matter how it changes, as long as aluminum alloy door and window companies always grasp consumer needs and provide consumers with satisfactory products, they can have a certain right to speak in the market.